2020 brought with it unprecedented challenges and the economy is yet struggling to get back on its feet.
While businesses are starting to recover, here are some amazing strategies to get you set in the right direction and have your business see a boom in sales.
A compilation of 7 proven strategies that can boost your business website in 2021 is here to help you decide what works best and craft a plan for the year.
USE KEYWORD RESEARCH TOOLS TO IMPROVE YOUR SEO OF THE BUSINESS WEBSITE
Improving your SEO and helping your website rank high on the SEO scale is a huge plus point if you are seeking to be one of the top.
To aid in this process are some fantastic keyword research tools.
Here’s a look at some of these:
- Wordtracker
- Moz Analytics
- Word Stream
Why is keyword research gaining so much traction?
Well, Google functions as intelligently as possible and aims to give users exactly what they are looking for. Keyword research makes it possible for you to fill in your website and blogs with what people are typing in when they search for a query on the web.
ADD YOUR BUSINESS WEBSITE LINK TO ALL YOUR PLATFORMS
This is a direct way of getting people to land upon your web page! Social media is growing in leaps and bounds and with half the world on Instagram, it is only wise to have your website link broadcasted in your bio.
Whether it is Facebook, WhatsApp, Instagram, LinkedIn or any social networking platform ensures you interlink it to your web page.
BE ACTIVE ON SOCIAL MEDIA!
Today businesses are managing to increase their sales, by blowing their trumpets on social media. This is the future.
People love brands that have positive interaction with their audience through posts, replies to comments, memes etc. A good example of this is Netflix and Zomato!
ENGAGE WITH YOUR AUDIENCE
Did you know that 92% of consumers read a review before they purchase a product or service?
People today are sceptical of venturing into the unknown.
The solution would be to build a rapport with your consumers. Respond to reviews, get back on the criticism, make it a point to make each of your customers feel a personal touch.
A business website is as successful as its consumers make it out to be.
CREATE A GOOGLE MY BUSINESS ACCOUNT
Having a Google My Business (GMB) account can lead to:
- You being a hit among your audience
- A pathway of consumers recognizing you
- A portal that encourages consumers to interact with you through the GMB account
- A medium for commenting reviews, getting a feedback
- A way of consumers getting in touch with your business, knowing your operation hours, getting a phone number etc.
EMAIL MARKETING TO GROW YOUR BUSINESS WEBSITE
If you as a business have tons of discounts, deals of the day, sales, and sometimes just wish to remind your consumers about your existence, email marketing is the way to go.
Just a simple line of text that is creative along with a graphic, can give your website some real good traction.
WEBSITE DESIGN IS CRUCIAL
2021 is the year of appeal. Whether you are a business that loves trends or one that wishes to resort to the traditional alleys of marketing, a good appeal is what the generation wants.
Choose color schemes, layouts, designs, and themes wisely.
Helping you up to your game when it comes to website designing and development is Creaa Designs. We are a company based in Mumbai and revolve around providing you with a website that speaks for your business.
With the dawn of 2021, some fresh and unique strategies are emerging in the digital marketing space that does seem to have a bright future.
Grow your website one lead at a time!
