LET’S TAKE A LOOK AT SOME OF THE ESSENTIALS THAT EVERY WEBSITE MUST HAVE:
Before we begin, let’s chalk out the obvious first – 60% masses that access internet content using their mobile devices! In addition to that, in April of 2015, Google too updated its SEO algorithm to include mobile responsiveness. This meant that, if your website isn’t mobile-friendly and your competitors is, they will pop up during search results before you do.
Therefore, it has pretty much a given to include a responsive experience to the website, and does not require any special mentioning.
That said, let’s move on….
1. EASY NAVIGATION
The first thing you could do towards making your customer happy is making the navigation on the website easy and simple. To give you a little perspective – you walk into a retail outlet of a clothing brand, and you find it extremely difficult to browse, and have to put in a lot of effort to find what you need. Would you go to that store again, until absolutely necessary? No, right!
Similar is the case with a website, would you want to stroll through a website, or come back to it, if finding something was complicated?
Navigation on the website, to find the way around it, holds the potential to make or break the first impression, and the business overall. It is said to be a very critical aspect while creating a website.
Keep these pointers in mind: –
- Maintain consistency
- Create filters
- Divide categories
- Have a navigation menu
- Make navigation tabs clickable and self-explanatory
2. FRESH & QUALITY CONTENT
Content is said to be the King. Believe it or not – it’s true!
It is something that defines your company, your website, your offerings, your profile or for that matter it defines YOU!!! It does not necessarily have to be words – it can be images, infographics, video, or just about anything that helps you convey your message.
The overall objective of content is to…
- Provide the required information in the simplest and the easiest way
- Convey your Brand’s Personality
- Build Trust
- Communicate the value that your brand brings in
- Keep your audience engaged
- Lead them to the desired CTA
Think of it – the user is on the hunt for something – this is why they are on your website, right? It is your content that will keep them engaged, and ultimately lead them to the desired CTA.
Hence, it is very important to have rich, unique, informative, interesting, and most importantly relevant content that states a clear purpose, and gives your target audience some relatability.
Besides that – Fresh content can be of great help for SEO, as well.
3. SEO-FRIENDLY DESIGN AND DEVELOPMENT
SEO is a process that brings your website to the first page of Google’s search results. It basically gets you visibility and makes your site more accessible.
As much as important it is, designing an excellent SEO-incorporated website isn’t a joke, it requires a systematic approach. A lot of things need to be covered. It is a long-term commitment that requires a lot of dedication and patience.
Below mentioned are a few pointers to help you create an SEO-friendly website: –
- Get a thorough research done of the keywords
- Strategic placement of keywords
- Use unique and relevant meta tags and title tags
- Create a blog and update it regularly
- Use fresh, quality, relevant content
- Usage of images and videos
- Avoid frames
- Create backlinks
- Use social media
- Include sitemap
4. SOCIAL MEDIA FRIENDLY
Social Media has become an essential part of people’s daily lives.
It is a fantastic way for customers to learn more about the brand and stay in touch. Not only does it help you connect with your audience on different platforms, but also helps you put some personality behind your brand, as well.
As the popularity of social media is increasing, more and more people are seen connecting with businesses and website owners in all aspects, making it even more important for social media buttons to be placed on prominent locations on websites. This further helps in the social-sharing of content.
Furthermore, to ensure that your customer does not forget about you, you must also have a blog that is regularly updated with fresh content, which is then shared on these social mediums.
5. CUSTOMER TESTIMONIALS
Wouldn’t you prefer a business that has its customers praise for it? Exactly why it is essential that you have a Testimonials section!
Honest words of appreciation from other customer helps to develop a sense of trust and drives to give you more business. This works wonders if you’re new to the market.
People love to hear others’ stories of real people and learn from their experiences. These help out in finding other things that haven’t been said on your website.
Basically, this is a subtle way of word-of-mouth promotion!
6. LIVE WEB-CHAT
According to an ATG Global Consumer Trend study, it was noticed that over 90% of customers found live chat to be of great help. According to different surveys conducted by emarketer.com, it was revealed that 63% of customers were more likely to return to a website that provided a live chat facility.
The stats speak for themselves. Customers really find it convenient to use a web-chat service to get their issues addressed. Not only that, but it greatly helps in cutting down your expenses as well, and furthermore, you can use this feature to upsell or cross-sell too.
Looking for someone to help you with their expertise? Don’t compromise. Try the best – try Creaa Designs!
