You may have heard about the rule of three as it makes things easier to understand and implement. The common Rule of Three you might be familiar with is the American Declaration of Independence — life, liberty and the pursuit of happiness. It’s an interesting concept that crosses multiple disciplines. So today, we are going to discuss how The Rule of Three can help to hire a graphic design agency.
Graphic design has become an integral part of the business process. They empower your website with visually appealing elements and equip it with powerful visual communication. However, how to hire the right graphic design agency is the question that most businesses struggle with because hiring the right agency for graphic designing that clicks with your audience is really important.
So, consider the below-mentioned factors before hiring any agency for graphic designing according to the rule of three.
THE TEAM
A high-quality and well-illustrated graphic design can be done by a person(s) who has/have design sense. When searching for Graphic Design Agency look into their team such as;
- Graphic Designers because they have very much importance as everything depends upon them. So ask about;
- What skills they have?
- What can they do best?
- What tools can they use?
Also, look into the team whether they are up to date with the current trends in graphic design? And last but not least is, do they understand your vision of work, and can they relate to it?
- Project Managers, though they don’t have much significance, still, if an agency has project manager, your burden will be shared as he will be the one responsible for contact between the team and you to ensure everything goes smoothly in the right direction.
THE WORK HISTORY
Another aspect that you should pay a lot of attention to is their portfolio or the past work the agency had done. See if they have experience of working in your industry or have a grip on factors you want to incorporate into your work.
It’s also best to check the clients they have worked with and go through the reviews of the previous clients.
THE QUALITY
This is one of the most significant factors to consider when hiring a graphic design agency. Asses the agency’s work by exploring;
- Do their designs explain the message or reason it was made to portray?
- How does the design look aesthetically?
- How is the color harmony in the design?
- Is the design user-friendly and mobile-friendly?
The rule of three in art also allows you to determine if the design is striking and aesthetically pleasing along with the general rule in getting an insight into the team, their work, and its quality.
