E-commerce is now in the driver’s seat to take control of the market and make a huge profit. However, it has also led to fierce competition to sell products online and many e-commerce businesses are fading away quickly. For this reason, it is very crucial to improve user engagement with the help of professional web designer like Creaa Designs, a web design company, to stay competitive.
Now, more and more people like to buy online and try to avoid the hassles of shopping in the brick and mortar stores. The present-day e-commerce websites need to have excellent features and should also provide UX for better engagement. With the huge opportunity of catering to a large base of market segments, companies are leaning towards the e-commerce business.
However, many companies are not able to leverage the opportunities fully and are not able to generate profit. If your e-commerce store is not able to hit the target for sales, there can be a problem with your website design. You should seriously consider engaging Creaa Designs, the Best website designers in Mumbai for making a brilliant e-commerce website for you.
Why you Should Engage Creaa Designs, web designers in Mumbai to Improve Customer Engagement?
First, with a good website engagement with the customers, you can have a direct assessment of the performance of your website. Customers always like to have personalized attention instead of being treated just as a number. With good customer engagement, you will have more traffic and also there will be an increased chance of conversions.
Good website design can be very essential for several reasons and some of which are as follows.
Quick Judgment About Your Business
Good website design can form a good impression on the first visit to your site that can be a lasting impression to impress customers to visit your site more often and make purchases.
Customers Will Turn Away From a Slow Site
If your site is low in loading, you will find very soon your customers are deserting you and turning to your competitors.
Not Making a Responsive Website Design Can Cost You a Lot
It is needless to harp on the importance of making a responsive design as more mobile users like to access websites now, and responsive design is a must for your website’s success.
There are many more reasons that make it necessary for you to hire an able website designer like Creaa Designs to make your website.
How Creaa Designs, the website designers in Mumbai can Create a More Engaging Website for You?
A professional website designer can help to make brilliant web design or ramp up the functionalities of your existing website to create excellent customer engagement. Here, you can find a few ways how your website can become more useful in bringing an above-par UX.
Make a Logical and Coherent Structure For Your Website
In an e-commerce website, the presentation of the images of the products and the structure of the display can be vital. Customers should be able to find your products easily and intuitively and the navigation should be seamless. There should never be a problem to find the right product and the detailed description and images of the products are important to achieve this.
Visual hierarchy can be the need that can be done by a professional web designer properly with the following steps.
- The larger size of banner images and taglines.
- Use of proper contrast to catch attention to avoid fading of images and text in the background.
- Use of proper whitespace and reduce clutter between text and images, particularly for the category pages.
Improve the Speed of Your Website
A low e-commerce website can never help to get good customer engagement. Customers will get frustrated very soon if your website takes a lot of time to answer the search results. Thus, a low-speed website fails to attract new customers as well as it becomes difficult to keep the existing customers.
Besides, your site’s speed is an important factor for getting a good rank on the Google search pages. A professional web designer like Creaa Designs, the web design company in Mumbai knows how to make your site load fast and provide a good UX. A few steps that can improve the speed of your website are as follows.
- Compress the size of the images and the files.
- Minimize or avoid the use of render-blocking JavasScript.
- URL redirects reduction.
- Optimizing the images.
Make a Logical and Useful Content Structure
It is also absolutely critical to organize the content on your website to make your site more user-friendly. Apart from good navigation, the drop-down menu and the checkout process in your e-commerce website should be pleasant and simple. The users should know easily where to go next and it can help to make a quick buying decision also. Moreover, the design of the check-out process should be simple and can make it easy for the users to add items in the cart and further confirm their buying.
Use Different Types of Content
The content should have a combination of videos, images, infographics, charts, GIFs, texts, etc as it can help to increase the engagement to your website. You may post a good quality product review and also you can share the same across different platforms on social media. Produce a 360 viewing experience for your product images to let the customers have a real feeling of the products and to make an informed decision to purchase.
- Add Authentic Links To Your Site
Having trusted links on your site can always improve the credibility of your site and can make you rank high in Goggle’s search pages. Because this helps the search engines to crawl your website easily and it can help to improve your credibility to the customers also.
- Use Compelling and Clear CTAs
Beautifully designed call-to-action buttons with the help of a good company like Creaa Designs, a website design company in Mumbai, can make it easier for customers to take action. It can be one of the best ways to improve customer engagement and retention.
