Want to have the perfect online presence for your brand? If yes, your website is the most vital aspect that needs to be well-designed. It is no longer a secret that a website is a crucial marketing tool for all businesses.
In the SEO world, web design practices play a vital role. Regarding search engine ranking, user experience has turned out to be a key aspect. Therefore, the design of your website and how users interact with it will immediately impact your website’s rankings in the search results.
In this blog, you will find some practices that directly impact your website’s SEO performance.
However, it is vital to understand what SEO is before knowing its website design implications.
What is search engine optimization (SEO)?
SEO, also known as search engine optimization, is mainly the procedure of enhancing the quantity and quality of traffic to your website from search engines. First, you need to know that SEO is a set of practices that aim to target organic or unpaid traffic, enhancing your website’s overall position and appearance.
You need to know that SEO is of two types: on-page and off-page. On-page SEO usually emphasizes building content, resulting in improved website rankings.
This is done by including important keywords in your content and writing premium-quality content regularly. In these keyword-rich headlines, meta tags as well as meta descriptions.
On the other hand, off-page SEO means ranking measures that you take that are not directly concerned with your website. Backlinks are one of the most common examples of off-page SEO.
Search engine optimization works by optimizing your website content, earning inbound links, and conducting keyword research to increase the ranking of content and visibility of a website.
In this way, you can see results take effect on the SERP after a search engine has indexed the webpage. To materialize completely, SEO efforts can take several months. Keep one thing in your mind; your web design affects SEO in many ways.
Elements of the Website That Impact SEO
Here are a few elements of the website that impact SEO performance:
Layout consistency
Recently, a test was conducted by HubSpot to check the impact of changing its content layout on SEO. After a year of organic search traffic, HubSpot wanted to uncover how they could rank for more featured snippets and how to start growing their rankings for essential keywords.
You need to know that layout consistency is a key factor in web design for visual elements and functionality. The simpler you make it for users to understand the importance of content, the easier it will become for search engines to crawl your website.
Header hierarchy
Nowadays, online readers want to find the information they require more quickly than before. Only 16% of visitors prefer reading word-for-word content on the website.
Headers offer structure and give visitors an idea of the content covered on the entire page, decreasing the chance of bouncing to another page before reading the content completely.
The significance of including keywords in header tags should not be ignored because 80% of first-page results on Google make use of the H1 header.
Mobile responsiveness
Mobile responsiveness is one of the most vital trends that will rule SEO in 2022. If your website is properly optimized for mobile devices, it has a better chance of getting traffic and increasing engagement.
Your website must be available on all devices to be in a higher position. With time, mobile internet traffic is growing. Optimizing your website for mobile devices will help with better conversion rates.
You can take the help of a well-known website design company in Mumbai to ensure your website is mobile-friendly. Your mobile content should load quickly and be optimized properly for use on a smaller screen.
Fonts
If you think Google will judge the choice of font and then accordingly rank your website, then relax because your choice of font type will not affect your organic search rankings.
But remember, your font choices affect the user’s experience, which further has implications for SEO.
If you try using too many different fonts, fonts that are difficult to read by the visitors, or fonts that are too small or too big will contribute to a decrease in the quality of user experience. This is something that search engines consider.
When conducting a font audit, you must ensure that the fonts are easily readable on all devices and consistent with your brand.
Images and videos
Do you want to attract more visitors to your website? If yes, pay attention to images and videos integrated into your website, as they play a vital role. Adding all the beautiful and best-quality photos and videos to your website can be appealing.
However, if the huge image and video files are not optimized correctly, they take a lot of time. This is because search engines consider site and page speed when determining the website’s ranking on results pages.
Assure that images and videos are optimized properly so that the loading time of your website page is less.
Navigation
Do you know what plays an essential part in the user experience? The answer is your website’s information architecture. How fast and easy your users find the information or functionality they look for is replicated in metrics like your bounce rate.
Always have a clear and hierarchical website infrastructure so that search engines crawl to your website.
For the best SEO results, consider the above-stated points and increase the ranking of your website.
