Product quality, brand awareness, shipping costs, return policies, trustworthiness, and customer service are all factors that affect an eCommerce website’s overall success. However, providing consumers with a rewarding, friction-free experience requires careful user experience design. Not only can it translate potential clicks into real eCommerce purchases, but it will also inspire consumers to return.
Here is a comprehensive eCommerce website design guide to creating great eCommerce websites:
- Creaa Creates an eCommerce site that is trustworthy and safe.
First and foremost, it is critical to creating a website that customers can trust. The majority of customers are concerned about their privacy and whether the platform can protect their personal information by allowing them to make a safe transactions. They would opt to shop elsewhere if the website does not feel trustworthy.
- Distribute product reviews – Provide product reviews to help customers learn more about the product; this will ease any issues they may have and improve the eCommerce user experience. Take it a step further by including product reviews and biographical details about the reviewers or summarizing the reviews. This move will assist shoppers in getting the most out of other people’s opinions.
- Make sure you’re using a stable server. Shoppers expect their details to be kept safe when making online purchases. It’s an important indicator that checkouts are secure. Implement SSL and show SSL certificate badges to reassure customers that their data is secure.
- Pay careful attention to the specifics. Avoid typos, missing photos, broken links, 404 errors (page not found), and other eCommerce UX-killing mistakes to make the website design look legitimate and professional.
Considerations for eCommerce User Interface Design
- Stick to the brand’s name. The website’s branding should be visible throughout. Choose colors that match the brand and a style that makes it clear what items are being offered. Ensure a consistent brand experience across all platforms, whether online, in-store or on a mobile device.
- Don’t go overboard with the concept. Font formats, such as font face, size, and color, should be restricted. It would be mistaken for an advertisement if the text appears too much like graphics. To make the content as transparent as possible, use high-contrast text and background colors.
Build a search function
- Make search ubiquitous. Place the search box on every page and in prominent places. The box should be easily identifiable, familiar, and useable. The search box is usually located in the top right or top center of the website, or on the main menu.
- Provide support for a wide range of questions. All forms of requests, including product names, categories, and attributes, as well as customer service-related information, must be supported by searches. Include a sample search query in the input field to explain how to use the different functions to customers.
**Tip: Special Offers
Shoppers are constantly on the lookout for special offers, discounts, and the best deals. Make special offers visible so that customers are aware of them.
